The secret to making sales through the internet is to have a killer landing page that closes the deal. The problem is if no one sees your page, it can’t do its job. That is where Pay Per Click (PPC) Advertising comes in.
With PPC you pay a related website/blog site owner or network that displays your ad when someone actually clicks the link sending them to your landing page. The beauty of PPC is that you only pay for the traffic you receive. This allows you to easily track what ads are working on what sites and fine tune your marketing while avoiding undue expense from ads that aren’t producing results.
